Nate Abbott
Product Marketing and Content Strategy
About Me
I've worked in the fields of B2B marketing, branding, and sales enablement for over fifteen years, with the majority of my experience within the tech industry. I’ve worked with startups, Fortune 100, and everything in between.
I focus on the human narrative around the technology, and how the needs of the target market are served by each product and service.
Experience
2023
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2022
Product Marketing Manager
Ontinue
Led sales enablement and content marketing initiatives for global managed extended detection and response (MXDR) company. Managed multiple successful cross-functional projects across marketing, engineering, operations, sales and executive teams.
2022
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2021
Senior Product Marketing Manager
FireMon
Steered development and management of content strategy for a global network security policy management (NSPM) company. Revised and created new messaging and content to align with updated corporate branding and use case development. Managed multiple content initiatives spanning video, web, sales toolkit, and marketing.
2021
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2015
Technical Portfolio Enablement manager
NTT Security, NTT, Ltd. & NTT DATA Services
Managed positioning and messaging for interlocked cybersecurity departments of two global IT companies. Coordinated with analysts, engineers, product management, and executive teams to create technical sales content. Produced and edited various video projects, blogs, white papers, ebooks, webinars, and a range of other marketing and sales enablement content.
2015
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2014
RFP Analyst & Proposal Writer
M&T Bank
Led digital transformation initiatives for proposals and RFP response process and technology, reducing friction in cross-functional collaborations, helping to increase win rate by over 40% during my tenure. Rewrote and restructured content databace, enhancing the quality of content and building content library out by 30%.
2014
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2011
Communications Specialist
MS Consultants, LLC
Steered total revamp of marketing and sales content for a leading financial consulting firm, effectively aligning material with brand guidelines and company objectives. Streamlined cross-functional and inter-organizational collaboration processes within the firm and with its parent company, and let multiple campaign launches.
AI-Powered MXDR
Product Launch & Marketing Campaign
Core contributor for product launch and marketing campaign for ION MXDR and ION IQ, its proprietary AI platform. Created messaging and internal enablement materials, and created full suite of sales and marketing collateral.
- How to Get the Most out of Microsoft Defender - eBook
- AI in Cybersecurity - Thought Leadership effort with data science team
- ION AI-Powered MXDR - Solution Guide
- ION V1 - Demo Video
- ION MXDR Service - Web Copy
- ION IQ - Web Copy
Zero Trust
Marketing Campaign &
Sales Play
Created messaging and campaign strategy for key annual sales campaign for global Fortune 100 security services firm.
NSPM Platform
Marketing Campaign
Created new messaging hierarchy and content suite following overhaul of product use cases.
Testimonials
One of Nate's standout qualities is his skill as a writer and storyteller. Across many different formats, be it presentations, web content, reports, solution briefs, or videos, Nate consistently delivered content that was informative and engaging.
Beyond his writing capabilities, Nate has an innate talent for crafting value-based messaging tailored specifically for targeted personas. This ability ensured that our content always resonated deeply with its intended audience, driving engagement and fostering relationships.
Mark Byers
Vice President of Marketing, Firemon
Nate is an incredibly versatile Product Marketer who excels in fast-paced environments where leadership, combined with tight execution, are essential. His ability to execute is top-notch, particularly when it comes to creating impactful content.
On a more personal note, Nate is thoughtful, conscientious, and positive. Always quick to laugh, he was an absolute joy to work with.
In short, if you're looking for an execution-driven Product Marketer with strong leadership skills, I highly recommend Nate.
Alex Berger
Director of Product Marketing, Ontinue
One of Nate’s greatest strengths is his ability to tailor messaging to a specific audience. He is able to identify the key pain points of our ICP and craft messaging that resonates with them. In addition to his messaging and pitch deck skills, Nate is also an expert at creating sales and marketing assets. He has a keen eye for design and creating visually appealing and informative materials.
Nate is a valuable asset to any product marketing team. He is a highly skilled and experienced professional who is passionate about his work.
Sushila Nair
VP and Head of Cybersecurity Practice, Capgemini
